Digital Out of Home · Berlin
Digital out of home advertising on 50+ screens across the cityscape: we place your brand at the intersection of urban life and local community culture. Authentic. Local. Digital.
Automated digital signage — for retail partners
Bookable programmatically via your DSP
Our DOOH network in Berlin
Digital billboard advertising instead of paper: by turning neighborhood institutions like barbershops and Spätis into digital hubs, your advertising in Berlin is seen where the city really lives.
+33 screens in total
Our base network for broad brand presence across the Berlin cityscape. Maximum visibility with a focus on retail, prime city locations and high-traffic inner-city areas.
+17 screens
Targeted reach into multicultural audiences in the heart of Neukölln. Hyperlocal marketing without wastage — right inside the daily urban routine.
7.4M
contacts per year (618,872 monthly)
For agencies & media planners
Berlin is Germany's largest urban advertising market — and digital out of home its fastest-growing out-of-home segment. Renting paper billboards is yesterday: our screens stand where the footfall happens — in the retail window, at eye level, right inside everyday life.
3.66M
Germany's largest city — plus a constant stream of tourists, trade fairs and events.
477,448
That many people travel into Berlin for work every weekday — only Munich draws more. They pass the same routes and screens day after day.
88.1%
DOOH reaches decision-makers more reliably than almost any other medium (DMI, Public & Private Screens).
36%
More than a third of OOH revenue is already digital — and rising fast. Book early to secure the locations.
Retail-window screens work at walking pace — close, bright, immediately next to the purchase decision at the point of sale.
Residents and commuters pass the same locations every day — ideal for building brands through frequency.
Programmatic via DSP or directly in the DOOH Planner — impression-based, flexible, with weather and event triggers.
Sources: Office for Statistics Berlin-Brandenburg (commuter accounts 2024) · Federal Statistical Office · DMI "Public & Private Screens" · Statista (digital OOH share 2022)
Sonnenallee · Karl-Marx-Straße · Donaustraße
17+ Urban Ethno Screens — right in the middle of it
Ethno marketing · Urban Ethno Screens
Sonnenallee is Berlin's best-known multicultural high street — a dense mile of restaurants, cafés and retail, with students, creatives and young families at home in its side streets. This is where brand building happens where recommendations are made: in the neighborhood, person to person.
Sources: Office for Statistics Berlin-Brandenburg · Neukölln district office · own network data
References
Real creatives from our partners – produced in the 9:16 DOOH format, exactly as they play on our Berlin displays.
Automated Intelligence
Automated playout, hyperlocal control and programmatic buying — fully integrated into your digital out of home campaign.
Automated playout based on real-time weather, temperature or current events.
Tailor your message precisely to specific neighborhoods, streets or individual store locations.
Full integration with leading DSPs for efficient, impression-based buying.
Available as self service or managed service — terms on request.
Content packages
Skynet Digital creates effective, professional advertising — even without existing creative assets. From simple motion graphics to high-end storytelling: a solution for every budget.
Package S · Starter
275 EURplus VAT
Subtle animations: light movement in the image (e.g. zoom, fade) and simple text animation.
Package M · Professional
750 EURplus VAT
Professional and effective: stock videos, motion graphics, animation — produced to your specification.
Package L · Enterprise
On request
Full-service content solution for large projects — tailored to your requirements.
Digital signage full-service
We have designed a continuous passive income stream for your business. With this cooperation we turn your unused window space into a permanent source of income — without you having to lift a finger.
Effortless setup: we handle the complete installation and connection — no effort for you or your team.
We manage the advertising schedule remotely around the clock — with premium brands that give your store a modern face.
Takes 2 minutes, free of charge — no obligation.
